Novacel's CEO, Etienne Petit interviewed on BFM Business

03 November 2022 Share this page

Etienne Petit, CEO of Novacel, was interviewed on BFM Business TV and radio last week!

On Saturday, October 29th, Etienne Petit presented Novacel's new brand strategy in Vincent Touraine's show L'Hebdo des PME - Focus PME.

Thanks to BFM Business and Vincent Touraine for this interview.

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Thanks to its expertise, Novacel has been able to maintain all the qualities of an adhesive process and protective film combined with the advantages of a water-soluble solution.

Composed of a biodegradable backing and a soluble adhesive, Watersoluble protects all types of materials during the manufacturing process and then disappears on contact with water, without solvents or chemical treatments.

Specially developed to meet the technical and environmental challenges of modern industrial processes, Watersoluble is a true innovation.

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